Blue jeans, a favorite of people around the world, are one of the products that most produce environmentally harmful substances during the production process. Blue jeans are made from white denim cloth, which is dyed blue using an indigo dye and bleached using various chemicals including sodium hypochlorite to lend an air.

Such chemicals run off during the washing and then cleaning processes, during which the polluted water mixed with dyes would flow without filtration into rivers around the factory.  Furthermore, some of the toxic chemicals have been delivered to consumers smeared in blue jeans without complete removal even in the washing process, which can cause skin trouble. The amount of water consumed in production of a pair of jeans is about 10,000 liters; in other words, a pair of the trousers we now wear uses water much enough to afford 2,200 African residents a day’s drinking need.

Ecoyaa is a company specializing in the research and manufacture of eco-friendly products since its foundation in 2003.  The Company has been making efforts to develop technology for humankind and the environment.  It has continuously endeavored to mass produce products based on Korean traditional techniques under a strict quality control system.  It has received many patents and is willing to share its world-patented technologies for all human beings.

Ecoyaa’s mission is to remove elements that may be harmful to the human body during the production process and, further, fundamentally get rid to environmental pollutants generated in the production process.  To put it into practice, it has gotten all products tested and verified by KOTITI (the Korean Textile Development Institute) and SGS (Soiete Generate de Surveillance).  It will continue to do its best to open new dyeing markets, armed with incessant innovation and devotion.

• 2012: Received an USA patent and entered into an agreement with ITV of Italy for royalty from the supply of Diesel blue jeans
• 2011 Attended S/S and F/W Denim by Premiere Vision in Paris and took part in a trade mission to the East European market
• 2010 Applied for registration of a domestic patent in November; participated in the 10S/S Seoul Collection, the Promising Designers Fashion Concert, and the S/S Denim by Premiere Vision in Paris, which the company attended for the first time among Korean companies
• 2009 Attended the 08-09 F/W Seoul Collection, the Fashion Week (Opening Show) Hong Kong S/S 09, the Preta-A-Porter Paris S/S, and WHO’S NEXT.
• 2008 Attended the Seoul Collection S/S 06, partook in an export promotion show held in Tokyo and Osaka, Japan, and took part in the WHO’S NEXT in Paris.
• 2007 Attended the Promising Designers Show in the Fashion Festival, the LA Textile Show, and the Paris WHO’S NEXT.
• 2006 The Company was established; attended the WHO’S NEXT in Paris and the 6 Korean Artists Invitation Exhibit in commemoration of the 120th anniversary of the establishment of diplomatic ties between Korea and France